Yes, so it is going to be very hard for them to actually succeed, because it is for the exact same customer - one that is not so crazy about accuracy, but also cares about the design, ease of use, smartphone app etc. And in this perspective, the NetAtmo does just that, based on specs, it is more accurate, IMHO looks better and most importantly - already has substantial market share. To be able to succeed you must bring some added value, something unique, and in this case, unfortunately, I dont see it.