Also not taking in consideration, the more competion often causes lower prices (not always I know), more development to be ahead competitors and not at least I think it has a future along with Netamo.
I even think we are going to look more of these products in the future, and hopefully Davis may have to lower there prises some day.
And if it has IFTTT we properly also will see more Home Automation users will look that way…
Correction, Ahhhhh, just seen is HAS IFTTT 
Erik M M